Senior Director of Marketing
We have a client in need of a (B2B) Senior Director of Marketing who knows how to transform marketing from traditional to digital. Leadership level (six figures). This is a strategic, hands-on role. 100% support from the President and key leaders. The position will start as a department of one until a marketing program is in place. Long-term, the department will grow (hires) and outsourcing will be reduced.
We love cover letters. Not the copy-paste-to-everyone kind - the personable, genuine, customized kind. Write us one and we'll take a look at your resume first. That's how much we love them. Tell us about yourself and how your marketing experience lines up with what our client is looking for.
The position reports to the President (19+ year tenure) who is our point of contact.
There is ample budget for the Senior Director of Marketing to outsource skills such as developers, designers, writers, etc. as needed. This is a role suited for a marketer who would love to develop and implement a company’s first digital-focused, integrated marketing program. The ideal marketer is someone who can work strategically while executing with precision.
About our Client: (B2B) Leading provider of process, automation, safety, and reliability solutions industries such as oil and gas, petrochemical, utility, power, etc. Founded: 50+ years ago. Revenue: 500M+ Employees: 500. Headquarters: Houston, TX (Southwest area). Structure: 7+ lines of business – different marketing needs, P&L, products, etc.
Marketing Today: Antiquated, outdated. Several “low hanging fruit” initiatives are ready to work on as well as the need for a marketing strategy around several long-term initiatives. Very little to no digital marketing is in place.
REQUIREMENTS (What our Client Wants):
- 10+ years in marketing, B2B (years of experience is approximate).
- 5+ years in a leadership level marketing role (most recent 5).
- Bachelor’s Degree (Marketing related preferred).
- B2B marketing experience, specifically O&G, Energy, Manufacturing, etc.
- Oversight of marketing where there are multiple lines of businesses that have different marketing needs.
- Digital, digital, digital savvy. Up to speed on digital marketing technology, the latest and most effective digital marketing methods for a B2B company.
- Communication – Excellent communication, negotiation and influence skills to gain buy-in from senior management, stakeholders and business line leaders.
- Maintain strong relationships (internal and external) with stakeholders, leadership, channel partner leaders, etc.
- Collaborative, solution-finding approach.
- Work Ethic – Commit, follow through, own your failures, strong sense of accountability and responsibility for the part you play in the company's success.
- Fiscally Responsible – stay within or under budget; outsource only when necessary, keep costs down.
- Strategic “doer” – hands on marketer (no internal marketing department currently).
- Ability to effectively present goals, plans, budget and timeline to executives and stakeholders.
- Strong analytical skills; able to recognize the early signs and/or trends in the market before the competition and move quickly.
- Highly organized, extremely self-directed, self-starter; this isn't your first rodeo. You know what to ask, who to talk to, how to get started and get everyone on board for the changes to come.
- Prior success in creating marketing strategies that increase cross-sell awareness and customer share of wallet.
- Marketing Transformation – move the company from a traditional, tactical-oriented marketing model to a digital, strategic, integrated marketing model.
- Rebrand Execution – messaging, communication, collateral, sales, etc. to align with a recent rebrand initiative by a channel partner that impacted each of the company's lines of business.
- Assess the company's readiness for digital, the availability and quality of data, the current IT architecture.
- Learn the company's competitive environment and the digital capabilities of competitors.
- Marketing Plan – Company and business line strategy. Each line of business has its own P&L, leader, sales team, products, etc.
- Technology – Up to speed on today's marketing-related technology and identify the technology needed as well as its impact, cost, implementation timeline, etc.
- Sales Enablement – Empower Sales through the creation of sales enablement tools such as online trial and conversion programs, product and vendor comparisons, playbook content, product catalogs, pricing tools, success stories, sell sheets, etc.
- Website – Define and implement lead generation strategies.
- Perform analysis and create a strategy for how marketing can help to improve customer loyalty, share of wallet and cross-sell opportunities.
- Work with the technology team to define and implement automated dashboard functionality that measures marketing's success.
Full medical benefits, PTO, bonus, profit-sharing, and much more.